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Picture of Faye Heron

Faye Heron

Marketing Executive

NEW STORE FORMATS

4 Tips for Delighting Customers from Closed Stores

With most retail stores closed for shoppers, we ask how retailers can continue using their stores to delight their customers. Instead of fully shutting down stores until lockdown...

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NEW STORE FORMATS

The Connected Store as your Winning Customer Experience Strategy

What kinds of experiences should your stores be providing? We have spoken before about the shifting role of the store, but, for this post, we are focusing on what this means for the...

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NEW SERVICE MODELS

The Shifting Role of the Store: Turning Stores into Fulfilment Centres

In-store fulfilment options have soared over the past year, with ROPIS, Curbside Pickup, Ship-from-Store and Click & Collect quickly becoming new buzzwords. There are big benefits to...

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NEW SERVICE MODELS

4 Tips for Connecting with Customers Remotely

Whether your stores are open for business, running restricted hours, or fully locked-down, remote selling allows retailers to stay connected with customers who are either unable or...

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Retail Transformation

Top Takeaways from NRF 2021 - Chapter 1

We’re halfway through the NRF 2021 Big Show: Chapter 1, and with the second week about to begin, it seems a good time to reflect on some of the highlights we’ve seen so far as well as...

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NEW SERVICE MODELS

3 Lessons Brick-and-Mortar Retailers can Learn from Ecommerce Sites

2020 has seen an unprecedented reliance on ecommerce by retailers and customers alike - retailers invested in their ecommerce engines as a valuable lifeline, and locked-down customers...

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Retail Transformation

5 Ways to Make Your Email Marketing Stand Out this Holiday Season

In a survey we conducted last week, 33% of the 1,500 respondents said they don't feel comfortable returning to stores yet. Acknowledging this, how can retailers connect with stay-at-home...

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ADVANCED ANALYTICS

How Can People Analytics Benefit Your Business?

E-commerce platforms use data to track every step of the customer journey, but brick-and-mortar retail is lagging behind: the majority of retailers can measure footfall and sales data in...

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Retail Transformation

What is Clienteling?

It might be a bizarre topic for us to cover here at Mercaux as we have offered our own Clienteling Solution for many many years, however, we keep a keen eye on the biggest industry...

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Retail Transformation

e-P Summit 2020 Highlights

This week’s e-P Summit 2020 brought retail and tech leaders together from around the world for an ‘Innovation Reset’ discussion. With only a few days to go, new COVID-19 restrictions...

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