French Connection has partnered with Mercaux to digitalise every store across their UK estate as part of their 'Digital Connect' project. Digital connect was launched with the following objectives:
Empower sales people with product knowledge & styling tools to provide premium customer service
Increase store sales via uplift in basket size and conversion
Bring omnichannel capabilities in-store, placing online orders directly from the shop floor
Streamline & simplify communications between HQ and stores
We visited French Connection's state-of-the-art Duke Street concept store and studio, where we interviewed Ben Slater, a Store Manager at French Connection. Watch this two-minute video to discover how Mercaux has transformed the customer experience at French Connection, as well as bringing a sales uplift to stores:
If you are interested in learning more about Mercaux and would like to arrange a demo, please contact us.
At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores.