--- title: Mercaux Blog | Akvile Peckyte description: Marketing Executive --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Akvile Peckyte](https://blog.mercaux.com/hs-fs/hubfs/IMG_9461-1-1.jpeg?width=1098&quality=high) # Akvile Peckyte Marketing Executive [![](https://blog.mercaux.com/hubfs/Mercaux%20at%20Shoptalk%20blog%20header%20(2)-1.png)](https://blog.mercaux.com/shoptalk-europe-2022-in-review) **June 13, 2022** [RETAIL NEWS](https://blog.mercaux.com/topic/retail-news) ##### [Shoptalk Europe 2022: Discussions In Review](https://blog.mercaux.com/shoptalk-europe-2022-in-review) By [Akvile Peckyte](https://blog.mercaux.com/author/akvile-peckyte) Shoptalk made its debut in Europe, bringing three thousand attendees from the retail industry together for a three-day event, with our Co-Founder & CEO taking to the stage to talk all... [Continue Reading](https://blog.mercaux.com/shoptalk-europe-2022-in-review) [![](https://blog.mercaux.com/hubfs/Retail%20Tech%20Show%20%207%20(2).png)](https://blog.mercaux.com/retail-technology-show-review-2022) **May 5, 2022** [RETAIL NEWS](https://blog.mercaux.com/topic/retail-news) ##### [Retail Technology Show 2022: Discussions In Review](https://blog.mercaux.com/retail-technology-show-review-2022) By [Akvile Peckyte](https://blog.mercaux.com/author/akvile-peckyte) Retail Technology Show 2022 brought together Europe’s most forward-thinking retailers and leading tech innovators together for two days of connections. With thousands attending the event,... [Continue Reading](https://blog.mercaux.com/retail-technology-show-review-2022) [![](https://blog.mercaux.com/hubfs/UX.png)](https://blog.mercaux.com/ui-ux-digital-solutions) **November 23, 2021** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [Why is UI and UX important when rolling out digital solutions?](https://blog.mercaux.com/ui-ux-digital-solutions) By [Akvile Peckyte](https://blog.mercaux.com/author/akvile-peckyte) When it comes to digital solutions, some retailers believe they would prefer to develop their technology in-house. However, as a result of this, the User Interface (UI) and User Experience... [Continue Reading](https://blog.mercaux.com/ui-ux-digital-solutions) [![](https://blog.mercaux.com/hubfs/Blog%20Header%202%20(1).png)](https://blog.mercaux.com/debunking-five-myths-in-store-digital-transformation) **November 5, 2021** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [Debunking Five Common Myths About In-store Digital Transformation](https://blog.mercaux.com/debunking-five-myths-in-store-digital-transformation) By [Akvile Peckyte](https://blog.mercaux.com/author/akvile-peckyte) There are a number of assumptions that retailers hold about what in-store digital transformation can deliver, and how difficult it is to deploy into stores. In this article, we have put... [Continue Reading](https://blog.mercaux.com/debunking-five-myths-in-store-digital-transformation) [![](https://blog.mercaux.com/hubfs/IMG_7242-1.jpeg)](https://blog.mercaux.com/is-your-business-ready) **August 20, 2021** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [Is Your Business Ready for In-Store Digital Transformation?](https://blog.mercaux.com/is-your-business-ready) By [Akvile Peckyte](https://blog.mercaux.com/author/akvile-peckyte) When thinking about in-store digital transformation, retailers may have preconceptions that their infrastructure is not able to support such tools. Although there are substantial benefits... [Continue Reading](https://blog.mercaux.com/is-your-business-ready) - [PREVIOUS](https://blog.mercaux.com/author/akvile-peckyte/page/0) - [NEXT](https://blog.mercaux.com/author/akvile-peckyte/page/0) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. [Learn More](https://www.mercaux.com) Important Links - [Platform](https://www.mercaux.com/architecture.html) - [Customers](https://mercaux.com/customers.html) - [Partners](https://mercaux.com/partners.html) - [Resources](https://mercaux.com/resource-centre.html) - [Blog](https://blog.mercaux.com) - [Contact Us](https://mercaux.com/contacts.html) - [Request Demo](https://mercaux.com/index.html#demo) ![phone.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/phone.svg "phone.svg") Telephone: [+44 203 086 8938](tel:+442030868938) ![email.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/email.svg "email.svg") Email General: [info@mercaux.com](mailto:info@mercaux.com) ![address.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/address.svg "address.svg") 15 Alfred Pl, London WC1E 7EB © 2025 Mercaux LCI | [Privacy policy.](https://go.mercaux.com/privacy/) [Terms and Conditions.](https://mercaux.com/contacts.html) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fakvile-peckyte%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fakvile-peckyte%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fakvile-peckyte%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fakvile-peckyte%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mercaux%20Blog%20%7C%20Akvile%20Peckyte)