--- title: Mercaux Blog | Inna Lyubashevskaya description: Global head of PM --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Inna Lyubashevskaya](https://blog.mercaux.com/hubfs/inna-head-shot.jpg) # Inna Lyubashevskaya Global head of PM [![](https://blog.mercaux.com/hubfs/pulse_of_retail_header.jpg)](https://blog.mercaux.com/stores-supporting-online) **May 26, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [How Mercaux's 'looks creation' tool is inspiring customers to engage and purchase online](https://blog.mercaux.com/stores-supporting-online) By [Inna Lyubashevskaya](https://blog.mercaux.com/author/inna-lyubashevskaya) If it hasn’t been said already, these are strange times for all involved in physical retail. So, what can we do to help our colleagues in eCommerce? The Mercaux app can help provide a... [Continue Reading](https://blog.mercaux.com/stores-supporting-online) - [PREVIOUS](https://blog.mercaux.com/author/inna-lyubashevskaya/page/0) - [NEXT](https://blog.mercaux.com/author/inna-lyubashevskaya/page/0) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. [Learn More](https://www.mercaux.com) Important Links - [Platform](https://www.mercaux.com/architecture.html) - [Customers](https://mercaux.com/customers.html) - [Partners](https://mercaux.com/partners.html) - [Resources](https://mercaux.com/resource-centre.html) - [Blog](https://blog.mercaux.com) - [Contact Us](https://mercaux.com/contacts.html) - [Request Demo](https://mercaux.com/index.html#demo) ![phone.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/phone.svg "phone.svg") Telephone: [+44 203 086 8938](tel:+442030868938) ![email.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/email.svg "email.svg") Email General: [info@mercaux.com](mailto:info@mercaux.com) ![address.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/address.svg "address.svg") 15 Alfred Pl, London WC1E 7EB © 2025 Mercaux LCI | [Privacy policy.](https://go.mercaux.com/privacy/) [Terms and Conditions.](https://mercaux.com/contacts.html) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Finna-lyubashevskaya%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Finna-lyubashevskaya%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Finna-lyubashevskaya%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Finna-lyubashevskaya%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mercaux%20Blog%20%7C%20Inna%20Lyubashevskaya)