--- title: Mercaux Blog | Jonathan Horemans description: Strategic Business Development, Mercaux --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Jonathan Horemans](https://blog.mercaux.com/hubfs/Blog/JH.jpg) # Jonathan Horemans Strategic Business Development, Mercaux [![](https://blog.mercaux.com/hubfs/contactless%20payment.jpg)](https://blog.mercaux.com/retail-how-to-reopen) **April 17, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [Retails' Reopening - It is Not About When but How](https://blog.mercaux.com/retail-how-to-reopen) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) It is not about when but how - retail executives should use this time to come out stronger on the other side For the majority of retailers, the current pandemic has led to an unprecedented... [Continue Reading](https://blog.mercaux.com/retail-how-to-reopen) [![](https://blog.mercaux.com/hubfs/NRF%202019.jpg)](https://blog.mercaux.com/nrf-2019-highlights) **January 25, 2019** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [NRF 2019 Highlights](https://blog.mercaux.com/nrf-2019-highlights) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) The National Retail Federation (NRF)'s conference last week once again brought together retail and tech executives from all over the world, demonstrating just how important technology is... [Continue Reading](https://blog.mercaux.com/nrf-2019-highlights) [![](https://blog.mercaux.com/hubfs/main%20banner.jpg)](https://blog.mercaux.com/paris-retail-week-2018-highlights) **September 25, 2018** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [Paris Retail Week Highlights September 2018](https://blog.mercaux.com/paris-retail-week-2018-highlights) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) Last week, retailers and technology innovators came together for Paris Retail Week (PRW). Not to be confused with Paris Fashion Week, PRW is becoming equally important for the fashion... [Continue Reading](https://blog.mercaux.com/paris-retail-week-2018-highlights) [![](https://blog.mercaux.com/hubfs/nike%202.jpg)](https://blog.mercaux.com/nike-inventive-pr-sep-2018) **September 17, 2018** [PRESS RELEASE](https://blog.mercaux.com/topic/press-release) ##### [Inventive Retail Group Confirms Mercaux Rollout Across Nike Stores](https://blog.mercaux.com/nike-inventive-pr-sep-2018) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) INVENTIVE RETAIL GROUP TO ROLLOUT MERCAUX’S IN-STORE DIGITAL PLATFORM ACROSS NIKE’S PHYSICAL RETAIL LOCATIONS [Continue Reading](https://blog.mercaux.com/nike-inventive-pr-sep-2018) [![](https://blog.mercaux.com/hubfs/RBTE%20Main%20Banner.jpg)](https://blog.mercaux.com/rbte-2018-highlights-) **May 11, 2018** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [RBTE 2018 Highlights](https://blog.mercaux.com/rbte-2018-highlights-) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) Last week, the retail industry gathered in London Olympia for the technology conference RBTE. Almost all of the major UK retailers attended, with a noticeable eagerness and enthusiasm to... [Continue Reading](https://blog.mercaux.com/rbte-2018-highlights-) [![](https://blog.mercaux.com/hubfs/blog-img-Visual%20Merchandising%20Blog%20Mar%202018--1.jpg)](https://blog.mercaux.com/optimising-visual-merchandising-process-in-store-leveraging-technology) **March 21, 2018** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [Optimising the Visual Merchandising Process](https://blog.mercaux.com/optimising-visual-merchandising-process-in-store-leveraging-technology) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) The 3 Most Effective Ways to Optimise Your Visual Merchandising Process Using Mercaux’s In-Store Platform With the growth of ecommerce, retailers are shifting their focus to creating... [Continue Reading](https://blog.mercaux.com/optimising-visual-merchandising-process-in-store-leveraging-technology) [![](https://blog.mercaux.com/hubfs/Blog/blog-img-5tips.jpg)](https://blog.mercaux.com/how-to-avoid-5-common-mistakes-when-developing-your-ominchannel-strategy) **December 20, 2017** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [How to Avoid 5 Common Mistakes When Developing Your Omnichannel  Strategy](https://blog.mercaux.com/how-to-avoid-5-common-mistakes-when-developing-your-ominchannel-strategy) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) When customers shop and interact with a brand, they expect to have a consistent brand experience across online and in-store. Customers no longer differentiate between these sales channels,... [Continue Reading](https://blog.mercaux.com/how-to-avoid-5-common-mistakes-when-developing-your-ominchannel-strategy) [![](https://blog.mercaux.com/hubfs/Blog/benetton-blog.jpg)](https://blog.mercaux.com/united-colors-of-benetton-digital-showroom-in-focus) **November 23, 2017** ##### [United Colors of Benetton Digital Showroom in Focus](https://blog.mercaux.com/united-colors-of-benetton-digital-showroom-in-focus) By [Jonathan Horemans](https://blog.mercaux.com/author/jonathan-horemans) United Colors of Benetton, the world-renowned Italian clothing retailer, is evolving their traditional retail strategy by embracing the benefits of in-store technology. In partnership with... [Continue Reading](https://blog.mercaux.com/united-colors-of-benetton-digital-showroom-in-focus) - [PREVIOUS](https://blog.mercaux.com/author/jonathan-horemans/page/0) - [NEXT](https://blog.mercaux.com/author/jonathan-horemans/page/0) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. [Learn More](https://www.mercaux.com) Important Links - [Platform](https://www.mercaux.com/architecture.html) - [Customers](https://mercaux.com/customers.html) - [Partners](https://mercaux.com/partners.html) - [Resources](https://mercaux.com/resource-centre.html) - [Blog](https://blog.mercaux.com) - [Contact Us](https://mercaux.com/contacts.html) - [Request Demo](https://mercaux.com/index.html#demo) ![phone.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/phone.svg "phone.svg") Telephone: [+44 203 086 8938](tel:+442030868938) ![email.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/email.svg "email.svg") Email General: [info@mercaux.com](mailto:info@mercaux.com) ![address.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/address.svg "address.svg") 15 Alfred Pl, London WC1E 7EB © 2025 Mercaux LCI | [Privacy policy.](https://go.mercaux.com/privacy/) [Terms and Conditions.](https://mercaux.com/contacts.html) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fjonathan-horemans%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fjonathan-horemans%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fjonathan-horemans%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fjonathan-horemans%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mercaux%20Blog%20%7C%20Jonathan%20Horemans)