--- title: Mercaux Blog | Olga Kotsur description: Mercaux co-Founder & CEO --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Olga Kotsur](https://blog.mercaux.com/hubfs/Olga-Kotsur.jpeg) # Olga Kotsur Mercaux co-Founder & CEO [![](https://blog.mercaux.com/hubfs/Shoptalk%20Panel%20Discussion%202023.jpg)](https://blog.mercaux.com/shoptalk-panel-2023) **March 28, 2023** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [Shoptalk Panel: Empowering the Retail Workforce](https://blog.mercaux.com/shoptalk-panel-2023) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) Having just come off stage at Shoptalk, I'd like to reflect on the topics discussed and have a candid conversation about THE ROLE OF STORE ASSOCIATES in today's fast-paced retail... [Continue Reading](https://blog.mercaux.com/shoptalk-panel-2023) [![](https://blog.mercaux.com/hubfs/Blog%20Header%20-%2002.07.22.png)](https://blog.mercaux.com/state-of-retail-ceo-offline-shopping) **December 8, 2022** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [The State of Retail: How Offline Shopping Can Save your P&L](https://blog.mercaux.com/state-of-retail-ceo-offline-shopping) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) Mercaux’s Co-Founder & CEO Olga Kotsur shares her overview of the current challenges facing retailers, and what retailers can do to ensure long-term success amidst rising costs, dropping... [Continue Reading](https://blog.mercaux.com/state-of-retail-ceo-offline-shopping) [![](https://blog.mercaux.com/hubfs/Ukraine%20Flag.png)](https://blog.mercaux.com/ukraine-appeal) **March 1, 2022** [PRESS RELEASE](https://blog.mercaux.com/topic/press-release) ##### [An important message from our co-founders, Olga Kotsur and Alex Petrov](https://blog.mercaux.com/ukraine-appeal) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) Ukraine Crisis Appeal: Help provide vital aid to Ukraine. Mercaux has been built on the values of freedom, respect, inclusion and tolerance. But these are violated by Putin’s Russian... [Continue Reading](https://blog.mercaux.com/ukraine-appeal) [![](https://blog.mercaux.com/hubfs/webinar%20blog%20backrground.png)](https://blog.mercaux.com/a-venture-capitalists-view-on-retail-tech-trends-for-the-retail-board) **May 6, 2021** [TRENDS](https://blog.mercaux.com/topic/trends) ##### [A Venture Capitalist’s View on Retail Tech Trends for the Retail Board](https://blog.mercaux.com/a-venture-capitalists-view-on-retail-tech-trends-for-the-retail-board) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) You’ve no doubt heard a lot about retail technologies from vendors, but how about the firms that invest in this space and make it their job to know the industry inside-out? [Continue Reading](https://blog.mercaux.com/a-venture-capitalists-view-on-retail-tech-trends-for-the-retail-board) [![](https://blog.mercaux.com/hubfs/iStock-901732568.jpeg)](https://blog.mercaux.com/accelerate-your-digital-transformation-roadmap) **March 22, 2021** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [Quick Wins to Accelerate Your Digital Transformation Roadmap](https://blog.mercaux.com/accelerate-your-digital-transformation-roadmap) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) With so many different digital solutions out there, it can be difficult to know where to begin or what to prioritise. Part of the problem is that digital transformation is often perceived... [Continue Reading](https://blog.mercaux.com/accelerate-your-digital-transformation-roadmap) [![](https://blog.mercaux.com/hubfs/Group%205.png)](https://blog.mercaux.com/5-predictions-for-retail-in-2021) **January 22, 2021** [RETAIL TRANSFORMATION](https://blog.mercaux.com/topic/retail-transformation) ##### [What should retailers expect from 2021?](https://blog.mercaux.com/5-predictions-for-retail-in-2021) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) At the end of 2020, we outlined our vision forThe Connected Store of 2021, but what does all this mean for Customers, Staff and HQ Teams in actuality? Are we still waiting for the "changed... [Continue Reading](https://blog.mercaux.com/5-predictions-for-retail-in-2021) [![](https://blog.mercaux.com/hubfs/Solutions%203.png)](https://blog.mercaux.com/why-sap) **August 5, 2020** [MERCAUX UPDATES](https://blog.mercaux.com/topic/mercaux-updates) ##### [Mercaux In-Store Cloud & SAP:  Solving Physical Retail's Experience & Data Problem](https://blog.mercaux.com/why-sap) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) What’s wrong with offline retail? Let us start by stating a simple fact, online has changed how customers shop by providing a personalised, seamless and service oriented experience, which... [Continue Reading](https://blog.mercaux.com/why-sap) [![](https://blog.mercaux.com/hubfs/Frame%2020-1.jpg)](https://blog.mercaux.com/panel-discussion) **July 13, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [Panel Discussion: Acceleration in Digital Innovation](https://blog.mercaux.com/panel-discussion) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) Recent studies reveal that whilst the world was in lockdown digital adoption by consumers and businesses has accelerated 5 years in just 8 weeks. How should retailers capitalise on this... [Continue Reading](https://blog.mercaux.com/panel-discussion) [![](https://blog.mercaux.com/hubfs/Header%20image%20for%20blog.png)](https://blog.mercaux.com/exec-summary-matrix) **May 20, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [Post COVID-19: How to prioritise your in-store initiatives](https://blog.mercaux.com/exec-summary-matrix) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) You may have seen that over the course of the last few weeks our team here at Mercaux have been hosting webinars centred around the premise of how retailers can Respond, Recover and ... [Continue Reading](https://blog.mercaux.com/exec-summary-matrix) [![](https://blog.mercaux.com/hubfs/iStock-654100072.jpg)](https://blog.mercaux.com/customer-experience-and-retail-transformation) **February 3, 2020** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [How Store Digitalisation Affects Customer Experience](https://blog.mercaux.com/customer-experience-and-retail-transformation) By [Olga Kotsur](https://blog.mercaux.com/author/olga-kotsur) What is Customer Experience? The Retail industry is in the midst of Digital Transformation. Alongside this, brick-and-mortar retailers continue to hear how important it is to improve... [Continue Reading](https://blog.mercaux.com/customer-experience-and-retail-transformation) - [PREVIOUS](https://blog.mercaux.com/author/olga-kotsur/page/0) - [NEXT](https://blog.mercaux.com/author/olga-kotsur/page/2) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. [Learn More](https://www.mercaux.com) Important Links - [Platform](https://www.mercaux.com/architecture.html) - [Customers](https://mercaux.com/customers.html) - [Partners](https://mercaux.com/partners.html) - [Resources](https://mercaux.com/resource-centre.html) - [Blog](https://blog.mercaux.com) - [Contact Us](https://mercaux.com/contacts.html) - [Request Demo](https://mercaux.com/index.html#demo) ![phone.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/phone.svg "phone.svg") Telephone: [+44 203 086 8938](tel:+442030868938) ![email.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/email.svg "email.svg") Email General: [info@mercaux.com](mailto:info@mercaux.com) ![address.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/address.svg "address.svg") 15 Alfred Pl, London WC1E 7EB © 2025 Mercaux LCI | [Privacy policy.](https://go.mercaux.com/privacy/) [Terms and Conditions.](https://mercaux.com/contacts.html) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Folga-kotsur%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Folga-kotsur%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Folga-kotsur%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Folga-kotsur%2Fpage%2F1%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mercaux%20Blog%20%7C%20Olga%20Kotsur)