As more and more customers ROPO (Research Online, Purchase Offline, and vice versa), we've created a journey to visualise exactly how in-store composable technologies like Mercaux are helping to bridge the gap to support a frictionless omnichannel shopping experience.
According to recent research by Klarna, 75% of shoppers expect to be able to access a brand’s products via multiple channels (i.e., physical store, website, marketplace, social media), and 64% expect an integrated experience when moving between different channels offered by a single retailer. This is a big challenge for retailers where online customers are exposed to real-time inventory, rich product descriptions, personalised recommendations (based on previous visits), the ability to save wish lists and baskets and a multitude of fulfilment options. Compare this to the store, and you can quickly see the gap between the two experiences.
There is a way however - a next generation in-store composable platform brings these online experiences into the store, and more. Click below to download our ROPO infographic and see how such a solution can enhance every step in a customer's buying cycle:
If you have any questions about your own journey in digital transformation, please get in touch with us.
At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores.