--- title: Why Do Your Customers ROPO? description: As customers increasingly ROPO, in-store composable tech bridges the gap to create a seamless, frictionless, and connected shopping experience. image: https://blog.mercaux.com/hubfs/ROPO%20header%20(5).png --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) ![Composable and Intelligent End-to-End Store CX Platform](https://blog.mercaux.com/hubfs/ROPO%20header%20(5).png) ## Why Do Your Customers ROPO? By [Mercaux](https://blog.mercaux.com/author/mercaux) **February 7, 2023** ![](https://blog.mercaux.com/hs-fs/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-square.png?height=150&name=mercaux-logo-square.png) ###### Mercaux - [Tweet](https://twitter.com/share) As more and more customers ROPO (Research Online, Purchase Offline, and vice versa), we've created a journey to visualise exactly how in-store composable technologies like Mercaux are helping to bridge the gap to support a frictionless omnichannel shopping experience.   According to recent research by [Klarna](https://www.klarna.com/international/press/retailers-and-shoppers-out-of-sync-on-the-value-of-physical-stores-klarna-warns/), 75% of shoppers expect to be able to access a brand’s products via multiple channels (i.e., physical store, website, marketplace, social media).  Additionally, 64% of consumers now anticipate a seamless and integrated experience when transitioning between these different touchpoints offered by a single retailer. This shift in expectations presents a significant challenge for retailers. Online shoppers benefit from real-time inventory updates, rich and detailed product descriptions, personalized recommendations based on browsing and purchase history, the ability to create wish lists and save shopping baskets, as well as a variety of convenient fulfillment options like home delivery or click-and-collect. In contrast, the in-store experience often lacks this level of personalization and flexibility, highlighting a clear gap between the two environments. There is a way however - a next generation in-store composable platform brings these online experiences into the store, and more. Click below to download our ROPO infographic and see how such a solution can enhance every step in a customer's buying cycle: [![New call-to-action](https://no-cache.hubspot.com/cta/default/3336870/c235589f-5204-455c-90e9-baf3aa7b5c23.png)](https://cta-redirect.hubspot.com/cta/redirect/3336870/c235589f-5204-455c-90e9-baf3aa7b5c23) If you have any questions about your own journey in digital transformation, please [**get in touch with us**](https://mercaux.com/contacts.html?loc=london). - [Tweet](https://twitter.com/share) [Previous Post](https://blog.mercaux.com/legacy-vs-next-gen-pos-benefits) [Next Post](https://blog.mercaux.com/mercaux-product-video-2023) ### Subscribe Now ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. 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