As more and more customers ROPO (Research Online, Purchase Offline, and vice versa), we've created a journey to visualise exactly how in-store composable technologies like Mercaux are helping to bridge the gap to support a frictionless omnichannel shopping experience.  

According to recent research by Klarna, 75% of shoppers expect to be able to access a brand’s products via multiple channels (i.e., physical store, website, marketplace, social media). 

Additionally, 64% of consumers now anticipate a seamless and integrated experience when transitioning between these different touchpoints offered by a single retailer.

This shift in expectations presents a significant challenge for retailers. Online shoppers benefit from real-time inventory updates, rich and detailed product descriptions, personalized recommendations based on browsing and purchase history, the ability to create wish lists and save shopping baskets, as well as a variety of convenient fulfillment options like home delivery or click-and-collect.

In contrast, the in-store experience often lacks this level of personalization and flexibility, highlighting a clear gap between the two environments.

There is a way however - a next generation in-store composable platform brings these online experiences into the store, and more. Click below to download our ROPO infographic and see how such a solution can enhance every step in a customer's buying cycle:

If you have any questions about your own journey in digital transformation, please get in touch with us.