Retail technology development has accelerated as a result of the pandemic. This wealth of new solutions brought to the market has prompted retailers to actively test and implement various in-store digital solutions to improve sales, operational efficiency and drive customer engagement. As a result, multiple solutions are tested in stores simultaneously, making it more difficult to measure their individual impact on sales.

Interview with Aliya Khasianova, Head of Omnichannel Sales, 12 STOREEZ

Collection and use of customer and sales data from physical stores have for some time been a hot topic in retail yet there is still a gap between theory and market practice. In this article (the first of a series) we’ll talk about Mercaux analytics functions and the power they give retailers to unlock valuable insights and allow retailers to make educated decisions.