--- title: "Podcast: Universal Shopping Baskets and Omnichannel Order Management" description: In this ecommerce podcast, we discuss our partnership with Fluent Commerce and recent launch of a universal shopping basket solution for ecommerce businesses. image: https://blog.mercaux.com/hubfs/Podcast%20Blog%20Header%204.png --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) ![Omnichannel Order Management](https://blog.mercaux.com/hubfs/Podcast%20Blog%20Header%204.png) ## Podcast: Universal Shopping Baskets and Omnichannel Order Management By [Mercaux](https://blog.mercaux.com/author/mercaux) **September 21, 2022** ![](https://blog.mercaux.com/hs-fs/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-square.png?height=150&name=mercaux-logo-square.png) ###### Mercaux - [Tweet](https://twitter.com/share) In this ecommerce podcast, James Gurd from Re:platform interviews our Global Sales Director, Shaun Britton, and Jamie Cairns, Chief Strategy Officer at [Fluent Commerce](https://fluentcommerce.com/), on our partnership and recent launch of a universal shopping basket solution for ecommerce businesses. Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. This ecommerce podcast focuses on a universal shopping basket and OMS solution, looking at how it works and why it’s needed.     For this episode, experienced ecommerce consultant James Gurd interviews Shaun Britton, Global Sales Director at Mercaux, and Jamie Cairns, Chief Strategy Officer at Fluent Commerce, on their partnership and recent launch of a universal shopping basket solution for ecommerce businesses. TL;DR – what is covered: 1. **Mercaux & Fluent Commerce’s market offering and customer need** 2. **What the universal basket solution offers** 3. **Handling order management flows** 4. **Cost model & implementation**   Listen on your favourite player: - [Spotify](https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ) - [Apple Podcasts](https://podcasts.apple.com/gb/podcast/re-platform-ecommerce-cx-and-technology-podcast/id1488091548) - [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDhmZDAzMC9wb2RjYXN0L3Jzcw==) - [Overcast](https://overcast.fm/login) - [Tweet](https://twitter.com/share) [Previous Post](https://blog.mercaux.com/mach-philosophy-physical-store) [Next Post](https://blog.mercaux.com/mercaux-shortlisted-rtih-awards-2022) ### Subscribe Now ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. 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