---
title: "French Connection: Bringing Digital In-Store with Mercaux"
description: We visited French Connection's state-of-the-art Duke Street concept store and studio, where we interviewed Ben, a Store Manager at French Connection.
image: https://blog.mercaux.com/hubfs/fc_video_header.png
---

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## French Connection: Bringing Digital In-Store with Mercaux

 By [Mercaux](https://blog.mercaux.com/author/mercaux)

**November 8, 2019**

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###### Mercaux

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French Connection has partnered with Mercaux to digitalise every store across their UK estate as part of their 'Digital Connect' project. Digital connect was launched with the following objectives:

- **Empower sales people** with product knowledge & styling tools to provide premium customer service
- **Increase store sales** via uplift in basket size and conversion
- **Bring omnichannel capabilities** in-store, placing online orders directly from the shop floor
- **Streamline & simplify** communications between HQ and stores

We visited French Connection's state-of-the-art Duke Street concept store and studio, where we interviewed Ben Slater, a Store Manager at French Connection. Watch this two-minute video to discover how Mercaux has transformed the customer experience at French Connection, as well as bringing a sales uplift to stores: 

 

If you are interested in learning more about Mercaux and would like to arrange a demo, please [**contact us**](https://mercaux.com/contacts.html).

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