Mercaux, the single platform digitising retail stores, today announces the release of Digital Fitting Rooms, the latest in their suite of ‘Connected Customer’ solutions.

• Mercaux releases brand new solution, Digital Fitting Rooms, giving customers the digital tools to self-serve from within the fitting room
• Brand new solution improves in-store customer experience with inutive self-serve options, leading to increased conversion, bigger baskets and, crucially, elongated customer lifetime value
• Contemporary fashion retailer, 12 STOREEZ, are Mercaux’s inaugural Digital Fitting Room customer - already achieving bigger basket sizes and improvements to in-store conversion

Want to know more? See the Digital Fitting Rooms for yourself by watching this 2 minute video that takes you inside a Mercaux-enabled fitting room at 12Storeez:

Accessible by self-service touch screens, the Digital Fitting Rooms enable customers to self-serve across the entire path-to-purchase, allowing customers to browse the full product catalogue, scan barcodes to access availability of different sizes and styling content, before then requesting items to be brought to the fitting room to try on. The customer can then build baskets and complete the transaction. The use of this technology has resulted in bigger basket sizes and improvements to conversion.

Speaking of the new release, Olga Kotsur, co-Founder & CEO, commented: “What makes this new solution stand out is its high relevancy. The retail industry has been talking about ‘magic mirrors’ and fitting room technology for a number of years now - but we are yet to see a smart fitting room experience that provides tangible benefit to customers whilst reliably improving conversion.”

“The past year has given retailers a wakeup call, leading many to re-evaluate the role of their stores: the store is no longer simply a sales channel, but a centre for experiential retail that supports brand new opportunities for acquisition, marketing, customer service, remote selling and fulfilment. Against this backdrop, it’s been really exciting to launch Digital Fitting Rooms, especially to see the encouraging results and commercial effects of Mercaux’s Digital Fitting Rooms in 12 STOREEZ, such as their 38% increase in basket size (UPT) as a result”.

If you would like to more about 12 STOREEZ's experience with Digital Fitting Rooms, click here to access the full case story. Alternatively, if you would simply like to discuss different possibilities for your in-store experience, please get in touch.