Following on from last week's announcement that the multi-brand retailer TENDAM has decided to extend their digital transformation partnership with Mercaux, we are pleased to bring you an exclusive interview with TENDAM's Chief Customer Officer, Pedro Esquivias.

Impressed by the success of Mercaux's Connected Retail technologies in their Springfield brand, TENDAM decided to deploy the same solutions in two additional brands: Pedro del Hierro and the company's flagship brand, Cortefiel.

Find out more about this decision, and about the Mercaux-TENDAM partnership more broadly, by watching the TENDAM interview below. Speaking with our Co-Founder and CEO, Olga Kotsur, Pedro shares why TENDAM opted to use an external supplier rather than developing the technologies in-house, how they launched quickly and easily in just 4 weeks, and which KPIs they used to track and prove the success of these digital solutions in-store.

Click below for the full interview:

If you have any questions about the partnership, or if you have any questions about your own digital transformation priorities, please feel free to get in touch.