Unified Commerce Store Tour at Shoptalk Europe

By Mercaux
June 6, 2024


Escaping the "shop floor" of Shoptalk Europe 2024, the team at Mercaux joined forces with XY Retail to treat a group of retailers to experience Unified Commerce IRL (In Real Life), across a number of progressive shop floors in Central Barcelona.

Not only were they taken on an exceptional customer experience journey themselves, witnessing exactly how a customer would benefit from unified commerce in-store, but they also had the valuable opportunity to speak to the Store Managers and Store Associates who are reaping the benefits themselves to understand how these technologies are driving sales, loyalty, profitability, and staff productivity.




After a lively discussion over lunch, the tour was led to their first stop on the tour, and an opportunity for the tour to experience XY Retail in one of their newest customers (announced in January), Armani. Here, Kalum Metcalf shared the innovations being deployed in the last step in a customer's path-to-purchase with OMS and POS:




Following Armani, The tour was introduced to the TENDAM Group, and two of their leading brands that are located next door to each other at Plaça de Catalunya - Springfield and Cortefiel. TENDAM has been a Mercaux customer for more than five years, and so they had a lot to share on the success they have experienced over this time.

The tour was treated to a demonstration by Mercaux's own Celia Martin for one of their most popular solutions - Assisted Selling:

  1. Stock check: scan barcode > product description > alternative products > complete the look
  2. Omnichannel availability: availability in this store; available in other store; available online
  3. Looks Catalogue: how to inspire customers to buy a look, and promote online products in-store
  4. Digital Styling: User Generated Content (UGC) - create looks by the customer's side and share with ecom




Want to experience a visit to this actual Springfield store yourself? View the pre-recorded video below of the store we visited on the tour, and if you'd like to see the full success story, you can download the case study here.


We are hosting numerous tour stores over the coming months - If you would like to be taken on an inspirational journey to see for yourself the benefits being experiences first hand by unifying the customer experience, then please get in touch.

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