--- title: Mercaux Blog | Alex Petrov description: CTO, Mercaux --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Alex Petrov](https://blog.mercaux.com/hubfs/Alex-Petrov.jpeg) # Alex Petrov CTO, Mercaux [![](https://blog.mercaux.com/hubfs/MACH%20Post%20Blog%20Header.png)](https://blog.mercaux.com/mach-philosophy-physical-store) **September 1, 2022** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [Taking a MACH philosophy to advance the Physical Store](https://blog.mercaux.com/mach-philosophy-physical-store) By [Alex Petrov](https://blog.mercaux.com/author/alex-petrov) How can you re-purpose your e-commerce investment into brick-and-mortar? I wrote a guest blog for the MACH Alliance where I shared how being Microservices based, API-first, Cloud-native... [Continue Reading](https://blog.mercaux.com/mach-philosophy-physical-store) [![](https://blog.mercaux.com/hubfs/What%20is%20decomposed%20Architecture%20.png)](https://blog.mercaux.com/composable-architecture) **June 23, 2022** [DIGITALISATION](https://blog.mercaux.com/topic/digitalisation) ##### [What is Composable Architecture and why is it so Fundamental for Retailers?](https://blog.mercaux.com/composable-architecture) By [Alex Petrov](https://blog.mercaux.com/author/alex-petrov) Mercaux is a member of the MACH Alliance - an independent organisation on a mission to future proof enterprise technology and to propel current and future digital experiences with open and... [Continue Reading](https://blog.mercaux.com/composable-architecture) [![](https://blog.mercaux.com/hubfs/blake-wisz-Xn5FbEM9564-unsplash.jpg)](https://blog.mercaux.com/configuration-customisation) **June 5, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [With lean teams and CAPEX-cuts, are configurable solutions the way forward for innovation?](https://blog.mercaux.com/configuration-customisation) By [Alex Petrov](https://blog.mercaux.com/author/alex-petrov) At a time of unparalleled change and immense pressure on retail technology departments to deliver short-term gains for the business (with a lot less budgets and resources to hand), talking... [Continue Reading](https://blog.mercaux.com/configuration-customisation) [![](https://blog.mercaux.com/hubfs/CTO%20header%20pic.jpg)](https://blog.mercaux.com/cto-cio-covid-19-prioritise) **May 14, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [How can CTO/CIOs drive retail innovation post-COVID-19 with limited budgets and resources?](https://blog.mercaux.com/cto-cio-covid-19-prioritise) By [Alex Petrov](https://blog.mercaux.com/author/alex-petrov) As we look towards a post-COVID-19 retail landscape, the key question that is thrown up to us CTO’s, is how can we help to reimagine the future whilst hamstrung by blocked CAPEX spending? [Continue Reading](https://blog.mercaux.com/cto-cio-covid-19-prioritise) [![](https://blog.mercaux.com/hubfs/iOS-release-blog-img.jpg)](https://blog.mercaux.com/enhanced-clienteling) **July 23, 2019** [MERCAUX UPDATES](https://blog.mercaux.com/topic/mercaux-updates) ##### [Announcing: Our Latest iOS Release with New & Improved Clienteling](https://blog.mercaux.com/enhanced-clienteling) By [Alex Petrov](https://blog.mercaux.com/author/alex-petrov) As retailers place an ever-increasing importance on nurturing an ongoing relationship with their customers, we’re excited to announce that we’ve launched some new features to make this even... [Continue Reading](https://blog.mercaux.com/enhanced-clienteling) - [PREVIOUS](https://blog.mercaux.com/author/alex-petrov/page/0) - [NEXT](https://blog.mercaux.com/author/alex-petrov/page/0) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. 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