--- title: Mercaux Blog | Cristina Afonso description: Global Head of Customer Success --- [![mercaux-logo-landscape-1](https://blog.mercaux.com/hs-fs/hubfs/mercaux-logo-landscape-1.png?width=1076&height=377&name=mercaux-logo-landscape-1.png "mercaux-logo-landscape-1")](http://www.mercaux.com) - [Solutions](https://mercaux.com/) - [Customers](https://mercaux.com/customers.html) - [About Us](https://mercaux.com/about_us.html) - [Request Demo](https://mercaux.com/index.html#demo) - [![River Island Press Release 3](https://blog.mercaux.com/hubfs/River%20Island%20Press%20Release%203.png "River Island Press Release 3")](https://blog.mercaux.com/next-gen-pos-launch) ## New: Customer Announcement   [Learn More](https://blog.mercaux.com/river-island-partners-with-mercaux-rfid-checkout) ### Topics - Select a Topic ### Subscribe Now ![Picture of Cristina Afonso](https://blog.mercaux.com/hubfs/Cristina-CSM-SQ.jpg) # Cristina Afonso Global Head of Customer Success [![](https://blog.mercaux.com/hubfs/SA%20Dashboard%20Launch.png)](https://blog.mercaux.com/store-associate-dashboard-product-launch) **October 22, 2024** [PRESS RELEASE](https://blog.mercaux.com/topic/press-release) ##### [Introducing Mercaux’s Store Associate KPI Dashboard](https://blog.mercaux.com/store-associate-dashboard-product-launch) By [Cristina Afonso](https://blog.mercaux.com/author/cristina-afonso) We’re excited to announce the launch of Mercaux’s Store Associate KPI Dashboard, a powerful new tool designed to provide both managers and store associates with the real-time data and... [Continue Reading](https://blog.mercaux.com/store-associate-dashboard-product-launch) [![](https://blog.mercaux.com/hubfs/Ekonika_Blog_Header.jpg)](https://blog.mercaux.com/-remote-shopper-experience-clienteling-cx) **October 21, 2024** [Remote Selling](https://blog.mercaux.com/topic/remote-selling) ##### [Remote Selling Success Story: Engage Customers Across All Channels](https://blog.mercaux.com/-remote-shopper-experience-clienteling-cx) By [Cristina Afonso](https://blog.mercaux.com/author/cristina-afonso) Remote Selling is of the the top five most popular solutions currently being implemented (29%), as reported in Mercaux's survey of 500+ leading retailers (Pulse of Retail). In this article... [Continue Reading](https://blog.mercaux.com/-remote-shopper-experience-clienteling-cx) [![](https://blog.mercaux.com/hubfs/Ekonika_Blog_Header.jpg)](https://blog.mercaux.com/ekonika-remote-shopper-experience) **May 5, 2021** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [Ekonika's Remote Selling experience: Using Clienteling to engage with customers across all channels](https://blog.mercaux.com/ekonika-remote-shopper-experience) By [Cristina Afonso](https://blog.mercaux.com/author/cristina-afonso) As retailers experiment with new ways to engage their dispersed customer base, we take a look at what Remote Selling looks like in practice - and how to go about deploying it, quickly. [Continue Reading](https://blog.mercaux.com/ekonika-remote-shopper-experience) [![](https://blog.mercaux.com/hubfs/Sales%20Associate%20Header-%20crop%20-2-1.png)](https://blog.mercaux.com/sa-post-covid-19) **April 22, 2020** [COVID-19](https://blog.mercaux.com/topic/covid-19) ##### [Post-COVID-19 Staffing - Sales Associate 3.0](https://blog.mercaux.com/sa-post-covid-19) By [Cristina Afonso](https://blog.mercaux.com/author/cristina-afonso) I'll start by stating the obvious: the world post-COVID-19 cannot be the same as it was before, and indeed this is also true for Retail, in a very big way. Like a deep cut, COVID-19 and... [Continue Reading](https://blog.mercaux.com/sa-post-covid-19) - [PREVIOUS](https://blog.mercaux.com/author/cristina-afonso/page/0) - [NEXT](https://blog.mercaux.com/author/cristina-afonso/page/0) ![mercaux-logo-white](https://blog.mercaux.com/hubfs/Logos/new%20Mercaux%20logo/mercaux-logo-white.svg "mercaux-logo-white") At Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores. [Learn More](https://www.mercaux.com) Important Links - [Platform](https://www.mercaux.com/architecture.html) - [Customers](https://mercaux.com/customers.html) - [Partners](https://mercaux.com/partners.html) - [Resources](https://mercaux.com/resource-centre.html) - [Blog](https://blog.mercaux.com) - [Contact Us](https://mercaux.com/contacts.html) - [Request Demo](https://mercaux.com/index.html#demo) ![phone.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/phone.svg "phone.svg") Telephone: [+44 203 086 8938](tel:+442030868938) ![email.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/email.svg "email.svg") Email General: [info@mercaux.com](mailto:info@mercaux.com) ![address.svg](https://cdn2.hubspot.net/hubfs/3067823/awwal/address.svg "address.svg") 15 Alfred Pl, London WC1E 7EB © 2025 Mercaux LCI | [Privacy policy.](https://go.mercaux.com/privacy/) [Terms and Conditions.](https://mercaux.com/contacts.html) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fcristina-afonso%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fcristina-afonso%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fcristina-afonso%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.mercaux.com%2Fauthor%2Fcristina-afonso%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mercaux%20Blog%20%7C%20Cristina%20Afonso)