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Tahmid Akthar

Content Executive

Store of the Future, TRENDS

How streetwear stores got ahead of everyone and set the blueprint for experiential shopping

As more and more brands dabble with the idea of experiential retail – both in a bid to entice consumers as well as look to stay ahead of the chasing pack - one sector of retail has been...

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COVID-19

How can brand storytelling aid fast fashion in connecting with consumers? 

With a global lockdown pretty much confining most of the world to their homes - shopping (especially for clothes) became a moot point.

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COVID-19

The Great pause: How to use technology to best serve your customers in a post-pandemic world

Come March 2020 - it was like someone pressed pause on the whole world. The global pandemic flipped lives, schedules and priorities upside down. Some took the lockdown as a shackling...

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COVID-19

Early Learnings from Store Reopenings

We've been talking about planning for the "next normal" for a good few months now. The changes we should be preparing for around staff, stock and stores as we welcome a new type of...

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COVID-19

Stores of the future - How retailers are switching up their formats

Reimagining the purpose of the retail store by considering new store concepts was set in motion long before the global crisis. We were already seeing brands take innovative leaps towards...

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COVID-19

How should IT Teams Respond, Recover and Reimagine How They Operate post-COVID-19

This pandemic has led many businesses to quickly readjust their strategies, firefight and figure out how they will come out of this on the other end. 

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