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Faye Heron

Marketing Executive

Retail Transformation

Top Takeaways from NRF 2021 - Chapter 1

We’re halfway through the NRF 2021 Big Show: Chapter 1, and with the second week about to begin, it seems a good time to reflect on some of the highlights we’ve seen so far as well as...

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NEW SERVICE MODELS

3 Lessons Brick-and-Mortar Retailers can Learn from Ecommerce Sites

2020 has seen an unprecedented reliance on ecommerce by retailers and customers alike - retailers invested in their ecommerce engines as a valuable lifeline, and locked-down customers...

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Retail Transformation

5 Ways to Make Your Email Marketing Stand Out this Holiday Season

In a survey we conducted last week, 33% of the 1,500 respondents said they don't feel comfortable returning to stores yet. Acknowledging this, how can retailers connect with stay-at-home...

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ADVANCED ANALYTICS

How Can People Analytics Benefit Your Business?

E-commerce platforms use data to track every step of the customer journey, but brick-and-mortar retail is lagging behind: the majority of retailers can measure footfall and sales data in...

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Retail Transformation

What is Clienteling?

It might be a bizarre topic for us to cover here at Mercaux as we have offered our own Clienteling Solution for many many years, however, we keep a keen eye on the biggest industry...

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Retail Transformation

e-P Summit 2020 Highlights

This week’s e-P Summit 2020 brought retail and tech leaders together from around the world for an ‘Innovation Reset’ discussion. With only a few days to go, new COVID-19 restrictions...

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Retail Transformation

Brand Switching: How Can You Improve Customer Loyalty?

Economic uncertainty and ongoing travel restrictions are just two of the reasons why brand switching is on the up as consumers increasingly move away from their usual brands. To find...

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Retail Transformation

World Retail Congress 2020 Highlights

Last week, World Retail Congress brought tech and retail experts together from around the globe in their very first virtual conference. In a series of exciting interviews and panel...

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TRENDS

What is Unified Commerce?

Is unified commerce the next generation of omnichannel? As retailers continue to bring new tech solutions in store, finding increasingly creative ways to unite the physical and virtual...

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