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Picture of Faye Heron

Faye Heron

Marketing Executive

NEW SERVICE MODELS

CASE STUDY: In-House Development v. Third Party Vendor?

If you’re considering deploying a new retail tech solution, the decision making process typically whittles down to two options;

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NEW STORE FORMATS

The Retail Reopening Checklist: 5 Tips for Safely Reopening Stores

As UK retailers prepare to open their doors, joining European neighbours whose retail restrictions have already been (or are about to be) lifted, we take a look at what retailers can do...

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NEW SERVICE MODELS

What is Conversational Commerce?

Is “Conversational Commerce” to online retail what eCommerce was to offline retail? The continued rise of remote selling is disrupting the binary view of retail as composed exclusively...

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NEW STORE FORMATS

4 Tips for Delighting Customers from Closed Stores

With most retail stores closed for shoppers, we ask how retailers can continue using their stores to delight their customers. Instead of fully shutting down stores until lockdown...

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NEW STORE FORMATS

The Connected Store as your Winning Customer Experience Strategy

What kinds of experiences should your stores be providing? We have spoken before about the shifting role of the store, but, for this post, we are focusing on what this means for the...

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NEW SERVICE MODELS

The Shifting Role of the Store: Turning Stores into Fulfilment Centres

In-store fulfilment options have soared over the past year, with ROPIS, Curbside Pickup, Ship-from-Store and Click & Collect quickly becoming new buzzwords. There are big benefits to...

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NEW SERVICE MODELS

4 Tips for Connecting with Customers Remotely

When remote selling is used to its full potential, retailers are able to drive sales by giving customers 1-2-1 access to the specialist product knowledge and styling advice of Store...

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Retail Transformation

Top Takeaways from NRF 2021 - Chapter 1

We’re halfway through the NRF 2021 Big Show: Chapter 1, and with the second week about to begin, it seems a good time to reflect on some of the highlights we’ve seen so far as well as...

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NEW SERVICE MODELS

3 Lessons Brick-and-Mortar Retailers can Learn from Ecommerce Sites

2020 has seen an unprecedented reliance on ecommerce by retailers and customers alike - retailers invested in their ecommerce engines as a valuable lifeline, and locked-down customers...

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Retail Transformation

5 Ways to Make Your Email Marketing Stand Out this Holiday Season

In a survey we conducted last week, 33% of the 1,500 respondents said they don't feel comfortable returning to stores yet. Acknowledging this, how can retailers connect with stay-at-home...

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