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ADVANCED ANALYTICS

How Do You Measure the Success of Digital Technology In-Store?

Building a digital transformation roadmap is high on the agenda of many retail executives. In fact, McKinsey  highlighted 'digital' amongst 5 critical areas of focus in their latest study

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ADVANCED ANALYTICS

How Can People Analytics Benefit Your Business?

E-commerce platforms use data to track every step of the customer journey, but brick-and-mortar retail is lagging behind: the majority of retailers can measure footfall and sales data in...

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ADVANCED ANALYTICS

How to unlock the brick-and-mortar black box to become a data-driven retailer

We’ve been supporting retailers during store closures over the past few months to consider how they plan on responding, recovering and reimagining the retail landscape post-crisis (see...

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