Building a digital transformation roadmap is high on the agenda of many retail executives. In fact, McKinsey highlighted 'digital' amongst 5 critical areas of focus in their latest study...
Continue ReadingBuilding a digital transformation roadmap is high on the agenda of many retail executives. In fact, McKinsey highlighted 'digital' amongst 5 critical areas of focus in their latest study...
Continue ReadingIn a survey we conducted last week, 33% of the 1,500 respondents said they don't feel comfortable returning to stores yet. Acknowledging this, how can retailers connect with stay-at-home...
Continue ReadingE-commerce platforms use data to track every step of the customer journey, but brick-and-mortar retail is lagging behind: the majority of retailers can measure footfall and sales data in...
Continue ReadingBeing able to provide a highly personalised customer experience is quickly shifting from a competitive advantage to a minimum requirement across the retail industry. With this in mind,...
Continue ReadingThis week’s e-P Summit 2020 brought retail and tech leaders together from around the world for an ‘Innovation Reset’ discussion. With only a few days to go, new COVID-19 restrictions meant...
Continue ReadingEconomic uncertainty and ongoing travel restrictions are just two of the reasons why brand switching is on the up as consumers increasingly move away from their usual brands. To find...
Continue ReadingFour months after retailers opened their doors, anxieties about coronavirus continue to affect consumer confidence. In fact, in the survey we conducted as part of Mercaux’s The Rise of...
Continue ReadingLast week, World Retail Congress brought tech and retail experts together from around the globe in their very first virtual conference. In a series of exciting interviews and panel...
Continue ReadingWe’ve spoken a lot on the “theory” of retailers operating post-lockdown, but how have retailers reacted in reality? Social distancing, limiting numbers in stores and hygiene measures are...
Continue ReadingWe’ve been supporting retailers during store closures over the past few months to consider how they plan on responding, recovering and reimagining the retail landscape post-crisis (see our...
Continue ReadingAt Mercaux, we believe the successful retailers of tomorrow are those that embrace in-store technology today. Our mission is to enable retailers to transform the customer shopping experience by bringing the benefits of digital into physical stores.
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